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On May 1, 1970, the unique dual split-frequency lives of WBAP and WFAA ended when WBAP paid .5 million to WFAA in exchange for sole occupancy of 820 k Hz (and the NBC affiliation).
WFAA took on 570 k Hz (and the ABC affiliation), but with only 5,000 watts full-time.
It switched call letters to KTCK-FM as a simulcast of the sports radio programming on KTCK (AM).
Dan Bennet, the vice president/market manager of Cumulus, said he had "seen no ratings increase since adding the FM." Bennett added, "WBAP at 820 AM still covers 114 counties in the day and has been heard in up to 38 states at night and early morning before the sun comes up.
WBAP is owned by Cumulus Media and broadcasts with 50,000 watts from a transmitter site in the northwest corner of Mansfield.
Because the license to broadcast digital "HD Radio" is perpetual, the station could resume digital broadcasts at any time.
For many years, WBAP was the flagship station for Dallas Stars hockey team, but relinquished the rights beginning in the 2009-2010 season, as on January 16, 2009, the Dallas Stars named KTCK Sportsradio 1310 The Ticket as its new flagship station for the next 5 years.
Most syndicated shows come from the co-owned Westwood One Network: Mark Levin, Red Eye Radio and on weekends John Batchelor, Bob Brinker and Larry Kudlow.
(The hosts of Red Eye Radio, Eric Harley and Gary Mc Namara, are based at WBAP.) From Premiere Networks WBAP carries Rush Limbaugh.